What are Advertising Agencies?
Advertising agencies are companies that provide marketing and advertising needs for other organizations or companies. Advertising agencies offer a number of advertising services and advice based on popular culture, advanced market studies and complex sales techniques.
Advertising agencies perform a number of client-specific roles; advertising agencies produce corporate logos, create effective and attractive color schemes to attract a consumer’s attention and create commercials or online-based advertisements to draw attention to the client’s specific product or service.
In addition to profit-based entities or companies, advertising agencies are also hired by non-profit organizations. Advertising agencies, when delivering their services to non-profit companies, will produce public service announcements and issue press releases for the issuance of events, social services, products or new programs.
Advertising agencies, to fulfill their client’s needs, will use assorted forms of media to promote their respective clients’ goods or services, including an assortment of newspaper advertisements, magazine advertisements, television and radio commercials, web advertising and infomercials.
How do Advertising Agencies Work?
Advertising agencies conduct business by understanding their clients’ product or service; once the advertising agency gets to know their clients’ needs and respective products, the agency will determine which demographic provides the best audience for their strategy or promotion.
There are a number of associations that advertising agencies may belong to; the Ad Council, the International Association of Business Communicators, the American Advertising Federation and the American Association of Advertising Agencies are the most reputable. When evaluating or choosing an advertisement agency, you should inspect whether they are members of any of the aforementioned associations and ensure that they belong to the Better Business Bureau. It is also helpful to ask advertising agencies for their previous work or their previous clients.