What is Search Engine Optimization?
SEO or Search engine optimization refers to the process of expanding and improving the visibility or market share of a website in search engines via a series of un-paid search results. The key principle of SEO is that the user or owner of a website does not pay to generate hits; such a practice is referred to as the broader strategy known as search engine marketing.
In a general sense, the earlier or higher on the page a website appears in a search results list of a search engine, the more visitors the site will receive. Search engine optimization may target different forms of search, including image searches, video searches, local searches and industry-specific vertical search engines. Through these searches, a website can gain increased presence and visibility through the use of various search engine optimization techniques.
As a distinct strategy or philosophy search engine optimization will consider how search engines work and what keywords users are searching for. Optimizing a web page or a website will typically involve editing the content on the site and HTML, as well as any coding associated with the site, to both increase the sites relevance and specific keywords and to remove barriers to the indexing activities of the specific search engines in question.
What is an SEO Company?
Search engine optimization includes a specific sector of consultants who carry out optimization projects on behalf of their clients. These SEO companies operate as a stand-alone service or as a portion of a broader marketing campaign. An effective SEO company will alter the site’s HTML source code as well as the content on the site itself; because of this, SEO tactics are typically incorporated into website design and development.
A SEO company refers to a group of experts in the field of online market research. An SEO company will aid a client’s website by making the site more accessible and prevalent in regards to Internet searches and more specifically Internet search engines. By increasing a site’s visibility and search rankings, the holding company will experience increased sales as well general productivity.
What does an SEO company do?
An SEO company will possess a comprehensive understanding regarding the current market trends, various online venues and tools that will bolster a client’s online presence. Although the inclusion of an SEO company is not mandatory for a new website, these consultants have the ability to establish a marketing plan that is consistent with a client’s unique set of goals. The SEO Company will take such goals and attach an effective SEO campaign to execute their specific plan of action.
Because the use of keywords within a website is the foundation of optimization, an SEO company will identify the most relevant and popular keywords that users search for when conducting online inquiries for a particular topic or product. An SEO company will also understand where to insert the appropriate keywords within the page titles, the content on the site as well as the HTML code. When a search engine reveals content from a particular source, the site’s page rank will improve proportionally with the increase of user traffic.
An SEO company can also link their client’s pages with other online sources to create more doorways for website traffic. The use of social media networks and various tools is also an important strategic implementation of an SEO company. These various resources can increase business relationships, while providing additional content.
As part of the generic marketing campaign attached to optimization, an SEO company will provide baseline information concerning the client’s web traffic and page rankings. Using this information the SEO company will conduct analysis to determine the effectiveness of their specific plan.