What do Advertising Companies do?
An advertising company is an organization that provides marketing and advertising needs for other organizations or companies. An advertising company will offer a number of advertising services and advice based on popular culture, advanced market studies and complex sales techniques. Using these various research-based statistics, the advertising company will take their clients product or service and effectively advertise it to a chosen demographic to increase the good or service’s exposure.
An advertising company will perform a number of client-specific roles; an advertising company will produce corporate logos, create color schemes to attract a consumer’s attention and create commercials or online-based advertisements to draw attention to the client’s specific product or service.
To fulfill their client’s needs, an advertising company will use assorted forms of media to promote their respective clients ‘products. The various mediums used to attract a consumer base include: an assortment of newspaper advertisements, magazine advertisements, television and radio commercials, web advertising and infomercials.
How is an Advertising company established?
An advertising company will conduct business by understanding their clients’ product or service; once the advertising agency gets to know their clients’ needs and product, the agency will determine which demographic provides the best audience for their strategy or promotion. For example, if a company is athletic equipment, such as football jerseys, the advertising agency will likely position the company’s television commercials during popular sporting events or popular men’s programming programming or on channel’s that are geared specifically towards men.
There are a number of associations that advertising company may belong to; the Ad Council, the International Association of Business Communicators, the American Advertising Federation and the American Association of Advertising company are the most reputable.