What is SEO?
SEO or Search engine optimization is the process of expanding and improving the visibility or market share of a web page or website in search engines via a series of un-paid search results. The ability to generate hits without paying or using a variety of advertising techniques is referred to as generating organic hits. The key principle of SEO is that the user or owner of the website does not pay to generate hits; such a practice is referred to as the broader strategy known as search engine marketing.
The earlier or higher on a search engine a website appears in the search results list, the more visitors it will receive from a keyword relevant search. Search engine optimization may target different forms of search, including image searches, video searches, local searches and industry-specific vertical search engines. Through all of these searches, a website can gain increased presence and visibility through the use of search engine optimization.
As an Internet marketing strategy or philosophy, search engine optimization will consider how search engines work and what users search for. Optimizing a web page or a website will typically involve editing the content on the site and HTML and any coding associated to both increase the sites relevance and specific keywords as well as to remove barriers to the indexing activities of the specific search engines in question.
Basic SEO tips will require the owner or operators of the site to promote the webpage to increase the number of backlinks and inbound links. This is another prevalent tactic of search engine optimization and a viable means to increase a site’s presence on the Internet. Prevalent or suggested SEO tips also may require the inclusion of a specific sector of consultants who carry out optimization projects on behalf of their clients.
The most basic SEOP tips revolve around getting your website or webpage indexed. The leading search engines online, such as Bing, Google and Yahoo, use crawlers to find pages for their algorithmic search techniques and results. Web pages that are linked from other search engine indexed pages will not need to be submitted because they are generally found automatically. Some search engines will also incorporate a paid submission service that will guarantee crawling for a set fee or based on a coast per click model.
Another specific class of SEO tips, referred to as black hat SEO or spamdexing, will use methods such as keyword stuffing and link farms and article spinning that degrade both the relevance of search results and the user-experience of search engines.